Almost two years ago, a pretty unfavourable report was delivered on the internal communications here. At roughly the same time, our CEO was furious at being unable to retrieve his email while on the train: someone had sent a 9MB email to all staff which took so long to download via mobile that the CEO had to give up on getting other, potentially more important messages. The 9MB consisted of personal photos.

Both these issues are typical of the sorts of problems faced by organisations which rely on a combination of paper and email to deliver internal communications. The IT department was asked to “sort it out”. It was an opportunity to introduce some new technologies which were growing dramatically in popularity on the internet and starting to spread into the enterprise: blogs, wikis and newsfeeds.